Doe Deere’s birthplace is Russia, and she was seventeen before moving to the United States. She is ambitious, imaginative and knows how to dream big. Once she moved to New York, she made her biggest dream of being a musician a reality. Her experience helped her learn about marketing, and how to appreciate the people around her. Despite her love for music, she is delighted she with her career in makeup. She lived in New York for many years, and enjoys going back to visit. She lived in both Brooklyn and Manhattan, and her fondest memory is the time she spent in a band.
She met her husband because they were both in the same band. Since they were both songwriters, it made sense to collaborate. They found they worked well as a team, promoted the band together, and this was the beginning of their relationship.
Doe Deere believes young women with ambition should follow their hearts. She sees something incredibly special in every person she meets, and believes everyone has a quality or skill that makes them unique in the world. She feels once people have tuned in to their ability they begin to blossom. She believes this is the way to achieve true potential in life. She says people should simply go where they love and take the time to explore.
Doe Deere thinks knowing and being in touch with yourself provides the best possible value. When she was growing up, she felt alone and different in the way she thought. It was not until later in her life she realized she belonged in this universe along with everyone else. When she realized how many people felt the same way, Lime Crime was born.
Doe Deere loves unusual and bright colors. It was her inability to find them in 2008 that inspired her to make them. She was surprised at the number of girls gravitating towards her products, but this was why Lime Crime became so profitable. She believes makeup provides the necessary freedom to be herself. Her hope is the women purchasing Lime Crime products feel the same way. She says makeup allows her to express herself without the fear of being judged. Her background in fashion helped her endeavor, and he experience with makeup and hair taught her expression comes from what people put on their bodies and faces. Her major in New York was in fashion design.