The Reason behind Fabletics Having an Edge over Other Companies

Fabletics is an athleisure brand that was launched in 2013. It has grown tremendously over the years and was reported to receive $235 million in revenue. Shawn Gold, who is the marketing officer of Tech Style which is the parent company of Fabletics, attributes the success of the brand to be due to its focus on the customers. Owners of the company embrace customer reviews and use them to make changes where necessary. Most people today lead digital lives. This means that most of them would definitely search for a business online before purchasing items. They take reviews as the gospel truth and this will dictate whether they make a purchase or not.


A large percentage of consumer brands have a feature for reviews on their website due to its advantages. Reviews that are genuine tend to boost a business. A company gets to earn repeat customers who are loyal. Their reviews can be incorporated into products or policies making them feel appreciated. Such comments from customers also better the search rankings of a brand. It is more likely to appear among the top searched results. Reviews can dictate the revenue of a brand. There is likely to be a larger percentage of purchases due to this factor.


85% of the sales Fabletics makes are due to repeat customers. The remaining percentage are attributed to referrals. This alone shows how the customer drives a business. Review sites have realized a huge growth in users compared to the previous years. More people want to know about the businesses they want to invest their money in as well as leave reviews describing their previous experiences. Individuals interested in Fabletics Gear should take the lifestyle quiz to find out what will work best for them.


Kate Hudson’s Input To the Company


Kate Hudson is the face of Fabletics. She has been involved in every part of the process since she joined the team. This involves picking a social media strategy that would work best for the brand and reviewing budgets set for different items. As designers are hard at work to come up with amazing items, she is always available to give her two cents on different designs when needed. She keeps tabs on the sales of the clothing every week. This is helps to know what is selling and what the customers do not like.


She has worked hard to make sure what the brand communicates is authentic. This involved upgrading the department that handles customer service so clients can have individuals who cater to their every need. A new system for recording data was also implemented to ensure that the company had enough items for their customers